Though unconfirmed, Reports have it that The Nigerian Breweries PLC might end up sacking Nollywood star Genevieve Nnaji for an error she made at the recently concluded “Africa Magic Viewers Choice Awards” at the Eko Hotel and Suites Lagos.The story goes thus, during the presentation of an award, Genevieve made an utterance that contradicts solely with the brand identity of Amstel Malta. And coming from an official Amstel Malta ambassador like Genevieve, this utterance is considered unforgivable. They were like “you wan spoil our market?”
As the story goes, while the actress was announcing the company’s package for the winner of the best actor (Drama) award, which included six months supply of free Amstel Malta, Genevieve concluded by saying ‘Get fat’. This utterance contradicts the brand’s portrayal of Amstel Malta as a low sugar beverage which they claim is an healthy alternative to other malt drinks that have sugar in them. So Amstel Malta should definitely not make you fat.
We hear the brand is worried that with her popularity and status, her blunder might affect the perception of a large percentage of Amstel Malta consumers.
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